The activities of the UF Flavor Center are unique because they begin and end with the consumer. Breeding and experimental objectives are informed and guided by survey and preference, a process we refer to as Consumer-Assisted Selection. This top-down strategy ensures that all research activities are properly targeted and focused on a the most critical end point- satisfying consumer demands.
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| UF Flavor Center experimental objectives begin with scientific evaluation of consumer preference. Here in the laboratory of Dr. Charlie Sims a diverse UF student and staff population logs their opinions concerning flavor of subject materials. Left: Students in separate stations evaluating a given product. Center: Red light masks color differences that may influence flavor perception. Right: A UF student evaluates several blind samples and enters her sensory experience into the flavor database. |
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A diagram of this process is presented below and outlines the
course of UF Flavor Center activities and a timeline for our
deliverables.
